media plan

Planning your media advertising well is a fundamental part of giving your campaign the very best chance of success. Without good media planning, you are risking a lot of wasted time, effort and money and this is such a vital part of the eventual media buying process.

How you tackle this process depends very much on how intense your campaign is going to be and which media you intend to focus on. If you plan to use traditional media like magazine advertising and say National Newspaper Advertising, then the whole research and planning stage can be quite straightforward. This is also the case with Internet Advertising, as automated network systems and ppc advertising products can create tailor-made campaigns for you with very little effort on your part.

However, when it comes to Radio Station Advertising and TV advertising, the whole media planning stage can take on a whole new level of commitment. In fact, most companies that have the budget for these types of media will leave the Media Buying Services and media placement to an advertising agency or other professional company.

One thing that advertising agencies can do is use their experience to not only get you the best deals on advertising costs, but they'll also bring someone in to help on the creative design and production requirements too.

tv spot

TV spot is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertisements have been used to promote a wide variety of goods, services and ideas since the dawn of television.

promotion

Promotional advertising is one of several advertising tools used to attract interest in a product or service line by offering consumers some additional incentive to make a purchase. Advertising promotion may take on several forms, with the most popular options being offering promotional gifts or promotional giveaways in some fashion. While the process of promotional advertising may mean extra expense on the front end, this approach often helps to establish customer loyalty that keeps the consumer coming back after the advertising campaign is completed.

Promotional giveaways are considered to be an effective approach to promotional advertising. Essentially, giveaway campaigns make it possible for the consumer to receive something for nothing. As an example, the classic “buy one get one free” approach often catches the eyes of consumers who want to get more value for their money. By obtaining two items for the cost of one, consumers are more likely to try products that cost a little more per unit than comparable products. If they find the product is superior in quality to other brands, they are more likely to purchase the product again, even after the promotional campaign is over.

web site

We believe that Web design is more than just aesthetics, it’s about the whole package

Web design should take into account first and foremost the needs of the business, current branding or desired branding effects, and then a Web site can be created. A Web site is one part art, two parts functionality, and three parts experience and best practices. Any web design agency can design a Web site that will do the job, but Impulse offers unique web design services, creating Web sites that are functional, optimized for performance, and easy to manage and maintain, reducing your overall cost of management and increasing your revenue and visibility on the Web.

Our mission is to help you accomplish your objectives using the internet; with full support at all stages of the process. We are totally committed to understanding your individual needs and aim to create totally bespoke internet solutions for all clients. Choose Impulse Communications now for a trully unique web design, at lowest possible cost!

Our web design developers have the most acute perceptions of aesthetic appeal and technological accessibility to give your website visitors the best experience possible. We don’t cut corners at Impulse and we are constantly seeking to improve our work to make us your Web Design and Development company of choice. We strive to give your customer the best web experience possible so that they view your company as their company of choice as well. By enhancing online experiences, businesses increase interest in their product or service and thus have more success.

publications

Print publications such as magazines, newspapers and Special Issue publications offer advertising opportunities at all geographic levels.

Magazines, especially those that target specific niche or specialized interest areas, are more narrowly targeted compared to broadcast media. Additionally, magazines offer the option of allowing marketers to present their message using high quality imagery (e.g., full color) and can also offer touch and scent experiences (e.g., perfume).

Newspapers have also incorporated color advertisements, though their main advantage rests with their ability to target local markets.

Special Issue publications can offer very selective targeting since these often focus on an extremely narrow topics (e.g., auto buying guide, tour guides, college and university ratings, etc.).

corporate identity

Corporate branding and identity development are a priority investment for all companies. A successful brand name is a powerful reflection of the visual, emotional and cultural image surrounding a company and/or its products. A company’s brand awareness in the public is often a central factor in evaluating a company.

Corporate Identity service can be applied to the entire corporate identity of your company as well as to individual products and services.

Brand strategy development:

The development of a creative strategy that reflects the core vision, culture and identity of your company and leads us to a name that will make a difference;
Name and logo evaluation:

An evaluation of a name and/or logo according to its Look, Originality, Meaning and Association, Vitality, Positioning and Sound, to ascertain objectively what makes a name work.

Corporate Identity development:

Our talented creative team will develop and design a visual style for your company that fully incorporates the above mentioned criteria.

Corporate Identity development can be applied to:
Corporate Logos, Business cards, Stationery, Advertisements,
Signage, Brochures, Labels, Slogans, Positioning,
Brand associations, Brand personality.

offset print

Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing.

Brochures

Brochures are advertising pieces mainly used to introduce a company or organization, and inform about products and/or services to a target audience. Brochures are distributed by mail, handed personally or placed in brochure racks.

kartolines

Dynamic stands of paper. They can be used for display of a promotion but also for decoration giving a nice touch to your environment.

Shelf Talkers

Shelf talker is paper flyer with support shelf. A unique way to show off your product with the corresponding bid.

Business Cards

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company affiliation and contact information.

digital print

Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing.

folder

Every company needs to make advertising folders. Inform about products and services, picture your. Besides actual ads in newspapers and magazines, advertising folders are the definite standard in printed advertisement.

flyers-leaflets

Flyers and leaflets, are forms of paper advertisement intended for wide distribution and typically posted or distributed in a public place. Flyers or leaflets may be used by individuals, businesses, or organizations.

Catalogues – Menus

A service catalog, is a list of services that an organization provides, often to its employees or customers. In a restaurant, a menu is a presentation of food and beverage offerings. A menu may be a la carte – which guests use to choose from a list of options – or table d'hôte, in which case a pre-established sequence of courses is served.

Posters

A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes.

large format prints

Wall Stickers
Wall stickers transform you house immediately, in contrast with the painting or the wallpaper. They are designed to be rapidly and easily removed, they last for years and they don’t harm the wall paint.

Wallpapers
Wallpaper is a kind of material used to cover and decorate the interior walls of homes, offices, and other buildings; it is one aspect of interior decoration.

Advertising Banners
Pre-printed banners, albeit commonly used, are simple and accessible. Banners can be printed in enormous formats, with a full range of rich colours. They can also be used in many different physical situations whether it be hanging from an existing fixture, fixed to a wall or even free standing.

Exterior Design
Building cover with digital printing is the most effective way to convey the message you want, since it offers unique advantages thanks to the large format printing. The message you want to show will be visible from a big distance, the construction is completed in a few days, the cost is low for such a projection and the material resistance lasts for years.

Shading Systems

Ideal for both indoor and outdoor retail spaces, printed advertising umbrellas are an effective marketing tool.
The key to successful exhibiting and outdoor trade show depends on standing out from the crowd, and there is no better way to do this than with a fully branded gazebo with your brand and logos are a great way to stand out from the crowd.

Advertising Signs

Establish a professional image and stand out from the competition with advertising signs.

We'll incorporate your logo, colors and graphics into building signs that match your message and brand identity to the surrounding environment.

High-visibility advertising signs make it easy for people to find you, and then find where they need to go on your property, both inside and out.

Display Stands

Display stands are an essential tool that can really increase your sales
with little effort on your part.

Correct placement and wording can really make a huge difference to
your sales. You can find a huge range of options available on today's
market and buying what you need for your business shouldn't be too hard.

Displaying the offers and deals you have available can really
make a big difference. You should seriously consider your company / shop layout and
think of yourself as a customer.

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Vechile Advertising

Turn your company's vehicles into advertising machines by applying decals and graphics. Delivery vehicles make 16 million visual impressions each year, according to the American Trucking Association, making vehicle graphics a smart advertising investment for any company.

Whether your organization has a single car, a dozen vans, or a fleet of trucks, custom vehicle graphics will turn heads at all hours of the day and night, building awareness of your company with every trip.

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Advertising T – shirts

Advertising clothing is a great way to promote your business externally and sets the right impression to potential clients/customers.

We are able to incorporate your company name or logo onto your advertising clothing. You will find a choice of advertising clothing suited for printing, transfer printing and embroidery.

With your order please enclose clear copies of your logo, badge, letterhead and print requirement. We will then design your message for the best effect on each product ordered and send paper proofs for pre print approval.

advertising gifts

Advertising gifts are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.

packaging

Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, sale, and use.

inspirations

Arena music hall.

The design of the Arena music hall at Nicosia based on historical arenas where crowd gather to entertain. The “rough” style with elegant elements match perfect with the magnificent events of this place.

Material mix series

Electro, minimal, trance elements determine this artwork. Cd cover design for one of the best trance producer global “Mihalis Safras” and Material series.

Joe Weider

The lion possess power and the line saw us fitness.
A dynamic design for Joe Weider gym.

design

Interior Design
Interior design is the creation of the best atmosphere for a store. Special lighting techniques for the products, wallpapers, and other decorative aspects can constitute a unique shop.